Lead: The industry believes that the loss of exclusive rights to operate the United States after the iPhone, AT & T should be adopted to improve service quality, etc. to deal with competition.
the following main contents of the article:
lose exclusive rights to operate on the iPhone AT & T, a greater impact. The previous quarter, iPhone AT & T smart phones accounted for total sales of 65%. However, AT & T has exclusive rights to operate for the loss of iPhone made a very long time to prepare, the future will have many users stick with AT & T's service, even from other carriers turned to AT & T.
First of all, AT & T main problem is that several large cities in the United States, its network coverage and quality of poor performance. These cities include San Francisco, Washington DC and New York. The region has many technology enthusiasts, these cities face the problem of iPhone users tend to get attention. However, in actual use, AT & T customers in Boston and Phoenix and other cities will get better quality service, and only in and around San Francisco Bay Area will experience problems. Users place to live and work determines the quality of service good or bad. The technology media often ignore a problem that science and technology enthusiasts will not all the problems encountered.
AT & T network is a Verizon Wireless smart phone users twice, both were 53 million and 2140 million. Therefore, AT & T network throughput greater. Although AT & T claims its network like the faster, but the fact is that faster only to stay in theory, practical use is difficult to achieve.
However, no matter how technical skills, a survey showed AT & T users of the evaluation of poor operators, and these users from across the United States. Thus, with Verizon Wireless and other carriers start operations iPhone, AT & T's subscriber growth may stop, there may even decrease the number of users.
To meet this challenge, AT & T needs to make some changes. Over the years, AT & T has had a variety of business users of mobile phones for the exclusive right to operate, and the establishment of a large professional user base. In addition to outside iPhone, AT & T BlackBerry Bold mobile phone has also received 6 months of exclusive rights to operate. AT & T BlackBerry Torch currently has exclusive rights to operate similar. In addition, AT & T has been reached with Motorola to Atrix exclusive operating agreement.
AT & T is committed to operating the best and most innovative smart phones, and will put more effort in this regard. However, AT & T will be more dependent on future iPhone competitor Android phone. Verizon Wireless in the United States had the best Android mobile phone operator, launched the successful products such as Motorola, Droid. AT & T will also be made in this field strength. If the Windows Phone 7 and the competitiveness of WebOS system can be proved, then the AT & T also will launch the platform for mobile phones.
AT & T is also currently investing in network construction to enhance backbone performance and enable the network to support HSPA + and LTE (Long Term Evolution), and other RF technologies faster. However, other carriers are doing so, AT & T in no particular advantage in this regard. With the 4G network competition continued, AT & T is committed to not lag behind in this area. AT & T's network may not be the best, but not significantly worse than competitors. In any wireless technology, the actual quality of the network based on location and time varies, it is difficult to determine which operator's network quality is better.
AT & T in the pricing of data services is also very smart, 250MB monthly traffic of the package price is $ 15, 2GB monthly traffic of the package price of $ 25, the user can freely choose the two month One kind of packages. For most users, 250MB of traffic are adequate. Verizon Wireless offers the package 150MB traffic per month 15 dollars, 30 dollars or unlimited traffic. This will force users to use the latter course, though most users will not exceed the monthly data traffic 1GB.
However, no restrictions on the flow rate will encourage users to waste, and to attract some very high demand for data traffic of users turn to Verizon Wireless. So far, Verizon Wireless also has not encountered the problem, but with the growth of Android mobile phone users, as well as iPhone and iPad users to join, related issues are likely to occur this year. But the short term, without limiting the Verizon Wireless data traffic is a major marketing highlights.
AT & T also has some As Verizon and AT & T Wireless use different wireless technology, AT & T customers to purchase a phone without the case can not turn to Verizon Wireless service. In addition, Apple is usually 6 months or every year in July released a new iPhone. Therefore, many users may wait until Apple introduced the next generation iPhone, and which operators will choose to buy iPhone.
America is the only co-existence of two standard iPhone market, Apple is no experience to deal with this situation. However, considering Apple's product line became so accustomed to the simple, so it may also by AT & T and Verizon Wireless launched the next generation iPhone.
industry believes that the loss of the exclusive right to operate the iPhone is bound to adversely affect AT & T, AT & T network, but the benefits will continue to attract tech enthusiasts and business users. (Zhang Nan)
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