3C the new Sri Lanka announced at the annual MacWorld conference, the company name from .
With the rapid development of the consumer electronics industry in recent years, many of the original focus on home appliances, IT, telecommunications and other leaders in various fields, are invariably in the mobile phone, digital, automotive electronics and other areas of the layout of 3C to Figure to seize the high ground of a new.
However, the swarm of the layout will not cause today is still in the hidden behind a kind of mystery?
new platform to promote industrial cooperation
With the rapid development of the consumer electronics industry, the original IT, telecommunications, home appliance manufacturers such as corporate strategy, from a single product to multiple layout forward. How to technically support the Consumer electronics manufacturers, including the partner may take it as a platform, they can be based on the respective development of innovative products in the consumer electronics market slice.
household electrical appliance enterprises to promote industrial integration of 3C
from the current situation in perspective, flat-panel television and the integration of 3C technology unprecedented close, 3C of the flat-panel TV is increasingly becoming the core technology where the digital home.
beginning of this year, Hisense launched the first application recorded the second-generation dual-approved technology living room 3C convergence gradually gained popularity.
president Li Xiaozhong told reporters Amoi: Amoi will be three years will be breakthroughs in the critical period, the maturity of related technologies will bring new market opportunities and industry. 3C integration, the implementation of the basic characteristics and goals of industrial upgrading will be maintained in the future Amoi key to sustainable development where.
Li Xiaozhong said Amoi 3C diversification strategy described as the image of communications, consumer electronics, IT products in three major technical architecture, protocol standards, functional design, the application of customary and other aspects of integration and open up, according to existing standards by product category can not meet the trend of 3C integration. and in accordance with the 3C products by different application environment, was able to more fully reflect the core concept of 3C integration and features.
represent the product as having high-end multimedia and communication features digital TV; able to facilitate the movement is defined as the use of 3C products in the screen (in S) products, represent the product for notebook computers; can carry anytime, anywhere using the 3C product is defined as (small S) products, the representative product for the 3G phone. products, new technologies emerging replacement notebook computer market, it would mean for Amoi huge market opportunity. Amoi future for a long period of time the focus will lock in these three areas, even in one of success in one area, and very remarkable achievement.
TCL Thomson Electronics Co., Ltd. chief operating officer, told reporters Shi Wanwen, TCL as the earliest to join the area has outstanding advantages, and has been developed in the areas corresponding with the value of technical superiority and innovative products on display in 2005, the EPC SINOCES integration appliances, PC and TV as one of the digital home entertainment solution is fully demonstrated TCL forward with the development of innovative technology products, capabilities and lead the industry in the ability of 3C areas. Since then further development will be an advantage TCL notebook 3C fusion products of Florence, and the next generation of wireless interoperability 3C fusion products, which are TCL and Intel has been committed to the field of digital convergence a concrete expression of 3C.
Shi Wanwen also mentioned, TCL have a good addition to the industrial structure, product technology competitive advantage, TCL Digital Business Division also recently combined the Intel and TCL Multimedia Business Division, established in the country after another 100 stores the digital home experience. an expert evaluation pointed out that this is China's first real experience of 3C product store. In a sense, TCL's 3C store experience provides not only vital for the Chinese consumers 3C products enjoy international advanced place, but also popularize the concept of 3C integration of educational facilities.
integration of IT products and create new demand
Blue Ocean represents untapped market space, representing the creation of new demand, representing the high profits growth opportunities. extended industry boundaries to find new market demands, improve profit margins, is the > In 2005, the br> As the core of consumer electronics products, PC, is no longer behave in the United States and the beginning of CES on the Chinese market have a good performance. The new release of PC has broken free from the mere calculation tool of the figure, posing changed into the digital home entertainment center, it looks and functions change with the needs of major changes have taken place, it is close to our entertainment and living.
at the CES2007 show, Hewlett-Packard's all-touch-screen computer mHP TouchSmart IQ770 one focus of the the eyes of many visitors. touch-screen computer before being widely used in banks, libraries, railway stations and other public places, use only the simple query function, the real applications is still very rare in the family.
HP's new products in CES debut, while the United States, but also sends the strength of domestic consumer market, to promote the touch-PC, stylish entertainment laptop and handheld computers with GPS functionality. China Zhuangzheng Song, general manager of HP's Information Products Group, talked about new trends in personalization, We have seen more and more consumers are concerned about how the PC into their own lives, reflect their lifestyle, how to make your life more simple and happy, and not just the hardware and the technology itself. PC has gradually box of tools from simple, personal expression turned into a digital collection. The same will not lag behind. introduced two unique styles of Mini PC, including a style similar to Apple's Vaio VGX-TP1 circular machine, is another challenger Mac mini. in the Chinese PC market, Sony adhere to fashion of the same time, the computer began to first introduced in the design concept of the together. in the LCD screen also incorporates a camera, speakers, microphones, audio-visual entertainment filling it demonstrated. Sony designed this new vision is to see the performance and price, the more consumers concerned about the emotional appeal, so that its more close to life, closer to the consumer experience.
mobile phone will become the Terminator
digital products, general manager of Konka Telecommunications Technology Co., Ltd., said Li Hongtao, mobile phones and other digital tools is that it's a different player resistance is much larger than other digital products. Digital Life time has come, more and more people's lives can not do without a variety of digital products. So a collection of various digital functions of mobile phones in order to meet consumer demand for a development, the general trend. < br> Li Hongtao that is not simply now more emphasis on product, but stressed that experience, now more consumers to experience the brand, because the product it has become not clear form, and consumer brand awareness More is the brand experience, through the experience with the use of the product to what is the corporate brand, which resulted in a functional integration of the needs of industry. Therefore, proposed the Digital Entertainment Konka, Konka mobile phone is portable entertainment, Best of the core business, the first multimedia, EHOME home entertainment, then that phone is a portable entertainment, automotive electronics, it is the ECAR, is a personalized entertainment experience, so we carry mobile phone brand that is fun, portable entertainment. want consumers Konka mobile phones to buy, when the concept of portable entertainment experience. , songs and other multi-functional needs, so into the new technology, new platforms, emphasizing the integration of applications is the future direction of development, MP3/MP4 function has entered the standard phase, and DC camera / video functions into the future will to develop specialist, will gradually become a personal mobile phone, , streaming, video phone.
BenQ BenQ is really very small number of brands across the field of 3C technology, has a complete layout of 3C products (systems products and peripherals, consumer electronics, mobile communications products) cooperation with Datang is also jointly promote the development of TD-SCDMA terminal technologies, market segments in 2007 will, in accordance with the lifestyle of different target customers and to provide more integration of 3C technology, full integration with fun products.
CECT executive vice president, president and chief marketing system Shi Ze Zhu told reporters, with the deepening of human life mobile phones, it is no longer only a single communication products, but as a variety of modern digital features of the complex, powerful cell phone batteries life highlights the importance of the ability to more and more.
Telsda Group planning manager Deng Wei Hang that Telsda new machine from the point of view, the development of mobile phones has surpassed the thin, large, fine, sound stage, the trend of entertainment technology products to further deepen , the specific characteristics summarized as more and more personalized features implants, such as: UV Tester function, 3D stereo functions, such as heat sensitive keys. In addition, mobile phone integration efforts to strengthen the 3C products, such as: Apple key functions, the initial application Apple introduced the iPod in, and later widely used in notebook computers, is now used in mobile phones; and computer keyboard keys are used reflects the integration of phone and computer.
eventually 3G, mobile phones will be the end of digital products persons.
GPS products create a new blue ocean
audio and video industry for the domestic MP3, MP4 and storage firms, the biggest problem facing in 2007 is the product line planning. dynamically according to the manufacturer, several major manufacturers 2007 has begun to clear the intention, Huaqi hand Disney, to cooperate with the real, Newman GPS after 2 months of operation the business has achieved initial success with the next generation of communication Meizu M8 has also been exposed the product.
Wu Guangxiang Newman, director of marketing, said: manufacturers, MP4, GPS technology is not too much in the threshold, the upstream partner does not need too much change. Newman is currently divided into two categories GPS channels, one is the original IT channel, one is the newly expanded 4S shops, car GPS and other professional channels, to the special agent for the operation of the latter. br> Wuguang Xiang said: healthier environment for digital firms, how to guide consumers to the transition from car to the IT channel sources is very important, after all, all of us for the IT channel are very familiar with, and can be profit protection. But this can not be spending habits only by one or two companies to achieve, so I hope to have more and more companies to follow up GPS market. January 2007 in Yunnan, the first GPS released new P370. Huaqi relevant responsible person said: Mobile theater products, digital TV sets in 2004, analog TV, DVD playback functions in one car together for the mobile digital TV products together to form a Huaqi to car DVD, Car MP3, Car MP4, car GPS, car digital TV chain of digital products for the automotive industry chain line perfect. way of life. Sun Guofu, vice president of Founder Technology has cited an example of 3C integration, digital life what it means: can also play on TV. The next step should be the number of lives played this game on your phone, you can then play on television, where an original play, but also what level to play, this time without the Internet can not communication, this is the epitome of 3C integration. way of life more than ten years, and Microsoft in China, implementation of the I believe now, profit model is the most issue of concern!
the process of integration in 3C, the core of the enterprise competition has gradually been from the investment in film production, purchase of U.S. music companies can see that the contents of the importance of the consumer electronics companies, while Disney, Hollywood studios in the 2007 CES show content from the other hand, reflects the supply and the consumer electronics industry in close cooperation .
What is more, that in the next most interesting of the three companies are: Google, Apple and Cisco, they will like Intel in the PC industry 20 years ago as the leading guide the future of the digital lifestyle, while Intel and Microsoft and other technology-oriented company, if you do not adjust their thinking as soon as possible, in the near future will become a networks, and digital home-related content; the Apple market, one of the most successful operations, the future direction of Apple is to provide all the auditory, visual, and other products need to meet all your senses; another company is Cisco, It provides network access technology.
technology allows in content, services, marketing, the trend is increasingly evident, particularly in the current obstacles 3C fusion no longer the case, how to understand consumer needs and trends, How to grasp the pulse of market development, how to create differentiation from competitors, is certainly in the future into the Hugo Shong, President Asia Pacific also made a noteworthy phenomenon, in the Internet age, people 25 years as the sector should be divided into two different groups of people, more than 25 years as ; internet natives Positioning the largest consumer groups, and on this basis to grasp the direction of 3C convergence is the and home appliances manufacturers next competition for the high ground, the fast growing Chinese market will 3C operators, content providers, device manufacturers, and so provide a huge market opportunity. For many of China's consumer electronics businesses, 3C is undoubtedly the block delicious enticing cream cake, but not everyone can grab a piece.
in the process, with the fusion of consumer electronics products to enhance, 3C industry has gradually revealing his future development in several different directions and indicate its future form, will exist very substantial business opportunities.
First, consumer electronics, personal technology is a clear trend, it can be portable, consumers can have easy access to personalized content and services. access telecommunication networks.
Because of this, whether it is already too long people expect iPhone, or PSP handheld ready to join the mobile phone feature allows players to make phone calls through it, or hope that Microsoft's xBOX grafted to the phone platform, have shown that firms consider the market demand for this. And behind these trends, but in reality is the consumer electronics industry changes in product design ideas from the start with moving functions mm.
another diversion route is carried around the home entertainment. There are always things that can not carry, such as large screen televisions mm consumer electronics industry is actually the first product in development based on the home entertainment set up. Today, people are still hungry for home entertainment consumer electronics products, content, while further help consumers easily manage a range of everyday devices. With more new technologies and innovative design with the existing combination of consumer electronics platform, from the point type to the home media center remote control, from the individual identification technology to ensure secure payments at home shopping system, all consumers will bring about a qualitative change in the way of life.
, of course, there is a branch can not be ignored, that is, between the fixed and mobile, between between work and play laptop. PC to the laptop has been very clear trend, notebooks because of their special status will also be larger in the future popularity.
digital class companies have done in the more successful overseas expansion is Huaqi. Aigo CEO Feng Jun, recently told the media: to enter Canada, 2009 to face the United States, Japan, South Korea. Feng expressed: operational experience, and can further expand the brand in the overseas influence Huaqi. , the current United States will not meet the Huaqi 3C stores the conditions. appeared to wear orange uniforms market. You see, people can not see, called professional, blue ocean is the professional people come in, they know where there is a market, he knows how to lead consumption. whether it is HP or Sony, are like this expertise, It is precisely because of their professional, so they do not follow the crowd was not caught in price competition in the Red Sea. Blue Ocean is a means to avoid a deeper competition, by their own rules of the game set.
the Red Sea is a competition for existing demand, Blue Ocean is opening up new needs. It is because of the demand to open up new rules of the game is possible in their own hands.
development needs in innovation, Apple must be regarded as heli alone. Although Apple recently computer company changed its name to Apple, but still lead the computer industry's direction. Apple directly to the latest computer directly named Apple TV, which is a computer or wirelessly play audio and video information in the iPod, or even you can download audio and video files from iTunes the new computer, Apple TV or iPod Shuffle can be as easy a choice, play video or audio files, the display is in the living room TV.
Apple TV and Apple Computer named to directly As the company changed its name to simply Apple. Apple Apple TV's master of innovative design predictions exactly coincide with Gates, Microsoft chairman Bill Gates has publicly stated: Within the next five years, taking into account the online video and personal computer and television interactive machine, the Internet will revolutionize the television industry. television and computer video will usher in the real era of convergence.
the Red Sea is to follow each other for the value and cost, while the blue ocean to break this law. nearly time, more and more manufacturers to the Mini PC to the field of production design, the performance of desktop computers are getting more and more powerful but smaller size, HTPC was born, which we would like to see, after all, Anyone want their computer is not merely a tool only, if the home can become a part of, or a work of art, then, is our dream home computer.
for manufacturers to bring new and innovative higher value, we can easily draw a new conclusion: Blue Ocean Strategy is not the same as Many are still significantly weaker consumer electronics companies, the more need to hurry out of their own space.
2006 年 Zhao Yong, chairman of Changhong had said in an interview, on the one hand from the traditional home appliance industry, the transition to 3C, and the other aspects involved in the black white goods industry, brand, and actively enter the relevant upstream industrial chain. air conditioning, electronic parts, batteries have become a strategic business Changhong, and audio-visual, network products, information appliances into a new business. before the traditional appliance maker Changhong position has been revolutionized and replaced by a characterized by strong new business to find the fulcrum.
Changhong most appliance manufacturers have the same idea, that the homogenization of the current flat-panel television is a serious problem in the context of the introduction of a number of differentiated products relative would be a fulcrum to increase profits. But 3C layout has become the universal appliance manufacturers next target, so if there will be a truly He Jianjun, said about the industrial layout Konka, Konka to develop the family, hand, car 3 major areas of digital television products, handheld and automotive fields, Konka to develop mobile TV, personal media receiver, car TV, etc. products. through product, market and industry level, the coordinated development, will eventually Konka a world-class supplier of digital TV products.
Shenzhen Skyworth-RGB Electronics Co., Ltd. President Yang Dongwen expressed a different view, that the current 3C premature fusion of the business model, especially the immature IPTV's market operation, it is because the field of integration of resources difficult IPTV, enterprise and telecommunications negotiations difficult, very difficult to control and integration of this resource, show business focus lack. Of course, the most important problem or technical problems, IPTV to the performance of online content is difficult, limited by the speed is not enough, flow instability and other issues, will lead off the screen or the case of a mosaic, these problems have become IPTV bottleneck ahead.
Yang Dongwen also mentions that in order to change the state of 3C integration difficult in the current market environment can be considered in two ways: First, a non-variable real-time real-time playback; the second is transmitted using digital signals , rather than a simple network. and Apple CEO Steve. Jobs broke the concept of real-time and non real-time using the site can download movies and other products to mobile devices, this would resolve the problem of online viewing of the weaknesses, This is why the success of Apple's the reason.
and Skyworth process in the 3C industry on the use of a different from the current , which added to the various components; and Skyworth is the first way to improve the basic components (such as flat panel TV), and gradually realize the ultimate dream.
KINGSTON Chief Representative of China Guo Meifen said: technology is inevitable, in fact, Kingston began very early in the brand transition, but of course still have to store the core is flourishing. The first is the increase in flash memory product line, now is the K-PEX media player device to promote. breakthrough capacity and the forthcoming launch in Q2 2007, external hard drives. Seagate will enter the wireless storage market, building storage platforms for mobile phones. with camera and MP3 phone is endless, it can be said that almost two elements can be a general standard phone. In fact, Jin has also been considered, mobile phones and MP3, DC, and other industries the relationship between what happens in the future they What is the mutual integration between, annexation, or that can exist independently, Jin now that maybe one day all will be integrated with digital products, this may be a directional thing, but implementation is difficult to say when. ;
In fact, the traditional consumer electronics companies, the transformation to the 3C is not so easy, as long as the production of products in three areas to blend. To do it, not short-term changes in business ideas, as long as able to multiple products on the market sold on it, but rather a series of links and factors to complete the comprehensive package.
industry experts believe that the current consumer electronics companies in China, they have some advantages, core or the process of integration in 3C occupy only the middle scale manufacturing advantages and the potential to get involved in the accumulation of upstream and downstream distribution of the brand to the foundation. However, in the upstream direction to guide the development of core technologies and distribution channels under the the control on the whole, still lack sufficient strength.
In addition, we from HP, Sony, Samsung, Panasonic, LG and other consumer electronics giants in the 3C process of transformation is not difficult to see that the dominant factor in their relying on their own the R & D, how to develop a truly competitive product, improve product profitability and life cycle of the Chinese consumer electronics companies is the key to the White 3C, they are not just entering a chosen , but stepped into his own hands the 3C hard create new.
